Operating Model
How I think and work in the AI era
Where I operate, plotted across two axes — what I build (atoms ↔ bits), and where in the lifecycle (0→1 ↔ 1→N). Hover a node.
Builder, not just PM
The prototype is the spec. The prompt is the brief. Ship fast, learn faster.
Work Experience
Shipped from scratch across software, AI, and internet platforms.
- 01 2024 – Present
HeyGo
Co-founder“An AI snowboarding coach. Real-time motion intelligence on your board.”
- — AI snowboarding coach: real-time feedback while you ride. Built the AI coaching system and go-to-market strategy.
- — Agent harness, not just prompts: context engineering, tool orchestration, the long-running loops the agent operates inside. The real product lives in the harness, not the model.
- — GTM: qualitative interviews and quantitative signal tests. Paid CPL/CPC pre-launch ads across priority markets. Answering "who, where, how much" before the product ships.
Hardware-AIAgent EngineeringContext EngineeringGTM - 02 2023 – 2024AW
AIGC × Web3 / TokenDance
Founder- — Built a Web3 developer and creator community (2,000+ members) around AI-generated content tools — NFT ticketing, Web3 marketing automation, and creator monetization infrastructure.
Web3AIGCCommunity - 03 2017 – 2022
ByteDance
Senior Product Manager- — Douyin Game Platform (2020–2022): PM for game content distribution and ad performance on Douyin. Built algorithm models, bidding systems, and creator monetization tools. Distribution budget >¥100M; cost reduced 55%, ROI up 25%.
- — Feishu / Lark (2017–2020): Shipped Feishu Docs mobile from scratch, open-platform SDK/API design, cloud storage growth. Drove multi-million MAU growth milestones.
Product DesignGrowthMonetizationPlatform - 04 2013 – 2017T
Tencent
Senior Product Manager- — Interactive Entertainment (2014–2017): Shipped a programmatic ad bidding system from scratch for Tencent Games — replaced manual operations, cut acquisition cost 70%, saved ~¥300M annually. Group-level cost optimization award.
- — Value-added Products (2013–2014): QQ VIP paid-user growth via campaigns, game partnerships, and product improvements. Built SNG data reporting infrastructure.
Ad SystemsData AnalyticsUser GrowthPlatform - 05 2011 – 2013QK
QVOD / Kuaiwan Games
Data Analyst- — Built the data model and ad management platform for Kuaiwan Games from scratch. Optimized channel quality, ad creative performance, and user acquisition cost.
Data AnalyticsAd Tech
Builds
Things I have shipped or am shipping now
Now Building
HeyGo Agent
AI snowboarding coach with real-time motion intelligence. Event-driven coaching pipeline: sensor data in, personalized feedback out, while you're still on the slope. Shipping 2026-2027 snow season.
Team OS
AI-first operations in practice. An AI teammate that handles ops, owns institutional memory, and evolves with the team. Not a chatbot, a working partner.
Knowledge Graph
Formalizing snowboarding expertise into a reasoning structure. An ontology that captures how technique actually works: biomechanics, progressions, common faults, and how they connect. The AI reasons through it, not around it.
Past Work
Douyin Game Distribution
Shipped a game content ad system on Douyin from scratch. Distribution budget >¥100M, cost reduced 55%, ROI improved 25%.
Feishu Docs Mobile
Shipped Feishu/Lark mobile document product from scratch. Core differentiator strategy, open-platform SDK/API design, cloud storage growth.
Tencent Programmatic Ads
Shipped a DSP from scratch, replacing manual ad ops for Tencent Games. Acquisition cost -70%, ~¥300M annual savings. Group-level cost optimization award.
Skills
What I bring to AI-first teams.
- 01
Frame & Review
INDEX 095 - 02
Systems Thinking
INDEX 090 - 03
Domain Expertise
INDEX 090 - 04
Agent & Context Engineering
INDEX 088 - 05
Growth & GTM
INDEX 085 - 06
Shipping
INDEX 078
My Stack
Chinese (native) · English (working) · Japanese (daily)01Agents
02Code
03Workspace
Writing
A long-form archive on builders, agents, and hardware-AI loops.
Contact
Open to partnerships, collaborations, and conversations about AI-native products.
Send an email ↗- Jason@heygo.ai